Current Viral Social Media Trends in Vietnam

Nguyen Tran

2/1/20243 min read

Vietnam's social media landscape is vibrant and ever-evolving, with trends that capture the attention and participation of millions. Staying attuned to the latest viral trends is crucial for marketers, content creators, and social media enthusiasts. In this article, we'll dive into the current viral social media trends in Vietnam that are shaping the digital landscape.

1. Short-Form Video Platforms Dominance:

Similar to global trends, short-form video platforms have taken Vietnam by storm. Apps like TikTok and SnackVideo are witnessing a surge in popularity, with users creating and consuming bite-sized, engaging content. From dance challenges to comedic skits, these platforms are fostering a new era of creativity and user-generated content.

2. Livestream Shopping Boom:

Livestream shopping has become a major trend in Vietnam, blending e-commerce with real-time interaction. Influencers and brands are leveraging platforms like Facebook Live and Zalo to showcase products, answer viewer questions, and offer exclusive deals. The interactive nature of livestream shopping enhances the overall shopping experience and builds a sense of urgency.

3. Interactive Challenges and Hashtag Campaigns:

Interactive challenges and hashtag campaigns continue to gain traction on platforms like Instagram and Facebook. From fitness challenges to culinary creations, users are encouraged to participate and share their experiences using specific hashtags. Brands are also jumping on the bandwagon, creating challenges to boost engagement and brand visibility.

4. Influencer-Driven Content:

Influencers wield significant influence over social media trends in Vietnam. Collaborations between brands and influencers are on the rise, with content creators seamlessly integrating products into their content. Authenticity remains key, and audiences respond positively to influencers who align with their interests and values.

5. Visual Aesthetics on Instagram:

Instagram's visual-centric platform continues to inspire users to curate aesthetically pleasing feeds. From cohesive color schemes to carefully curated grids, individuals and brands alike are investing time and effort into creating visually stunning content. Instagram's features like Reels and IGTV also contribute to the diversity of content.

6. Nostalgia-Inducing Content:

Nostalgia is a powerful force on social media in Vietnam. Users are drawn to content that evokes memories of the past, whether through retro filters, throwback challenges, or discussions about iconic cultural elements. Brands that tap into this nostalgia effectively connect with audiences on a deeply emotional level.

7. Localized Memes and Humor:

Memes and humor remain integral to Vietnam's social media culture. However, there's a shift towards more localized and culturally relevant humor. Memes that incorporate Vietnamese language, references, and inside jokes resonate strongly with the audience, fostering a sense of community.

8. Educational Content and Tutorials:

The appetite for educational content and tutorials is growing on platforms like YouTube and Facebook. From DIY crafts to language learning, users in Vietnam are actively seeking valuable and informative content. Brands that share educational content related to their products or services can establish themselves as authorities in their respective industries.

9. Environmentally Conscious Initiatives:

There's an increasing awareness of environmental issues in Vietnam, and social media is becoming a platform for eco-conscious initiatives. Content related to sustainable living, environmental tips, and eco-friendly products is gaining traction. Brands with a commitment to sustainability can effectively connect with socially conscious consumers.

10. Interactive Storytelling on Zalo:

Zalo, a popular messaging and social media app in Vietnam, has become a hub for interactive storytelling. From choose-your-own-adventure-style content to interactive quizzes, users are actively engaging with storytelling features. Brands can explore creative ways to tell their stories and connect with audiences on Zalo.


Vietnam's social media landscape is dynamic, with trends evolving rapidly. Whether it's the rise of short-form videos, the boom of livestream shopping, or the enduring appeal of memes, staying abreast of these trends is crucial for anyone navigating the digital space in Vietnam. By understanding and leveraging these viral trends, individuals and brands can effectively engage with the Vietnamese audience and create impactful, culturally relevant content.