Top Social Media Trends for Vietnam KOLs to Focus on in 2025

As social media continues to evolve in 2025, Key Opinion Leaders (KOLs) in Vietnam must stay ahead of emerging trends to remain relevant and successful. With the rapid growth of digital platforms and changing consumer behaviors, KOLs are presented with new opportunities to engage with their audiences, build brand partnerships, and generate higher revenue. This article explores the top social media trends that KOLs in Vietnam should focus on in 2025 to maximize their influence and stay at the forefront of the digital landscape.

1. Rise of Short-Form Video Content

In 2025, short-form video content will continue to dominate social media, particularly on platforms like TikTok, Instagram Reels, and YouTube Shorts. KOLs in Vietnam should prioritize creating engaging, bite-sized videos that captivate their audience’s attention within seconds. The appeal of short-form videos lies in their ability to deliver high-impact messages quickly, making them ideal for storytelling, product showcases, and entertainment.

For KOLs, incorporating trending sounds, challenges, and visual effects into short-form videos can significantly increase engagement and reach. Additionally, experimenting with creative video formats like tutorials, behind-the-scenes content, and Q&A sessions will help KOLs build stronger connections with their audience while showcasing their personality and expertise.

2. Influencer-Driven E-Commerce and Live Shopping

Vietnam’s digital ecosystem is rapidly integrating e-commerce with social media platforms, making Ecommerce- live shopping and influencer-driven e-commerce a key trend for 2025. Platforms like Facebook, Instagram, and TikTok are already incorporating shopping features, allowing influencers to directly promote and sell products through live streaming events or shoppable posts.

KOLs in Vietnam should take advantage of this by hosting live shopping events where they can interact with their followers in real time, demonstrate product features, and offer exclusive discounts. Collaborating with local and international brands to promote their products through these live sessions will not only drive sales but also increase the KOL’s credibility and influence. E-commerce features provide a unique opportunity for KOLs to monetize their content and create new revenue streams.

3. Personal Branding and Niche Specialization

In 2025, KOLs in Vietnam will need to focus on refining their personal brand and carving out a specialized niche to stand out in an increasingly crowded influencer space. Consumers today seek influencers who can offer authentic, expert advice on specific topics—whether that’s beauty, fitness, travel, or technology.

For example, a beauty KOL might focus on skincare routines tailored to different skin types, while a fitness KOL could provide expert tips on nutrition and workout routines for specific goals. By narrowing their focus and consistently producing content related to their niche, KOLs can build a loyal, engaged community of followers who trust their recommendations and insights.

4. Sustainability and Social Responsibility in Content Creation

As consumer values shift toward sustainability and social responsibility, Vietnamese KOLs will increasingly be expected to promote environmentally conscious products and causes. In 2025, there will be a greater demand for content that highlights sustainable practices, eco-friendly products, and charitable initiatives.

KOLs in Vietnam can align themselves with brands that prioritize environmental sustainability or engage in social impact campaigns. They can also share personal stories, promote eco-friendly lifestyles, and encourage their followers to support social causes, which will resonate strongly with younger audiences who are passionate about making a positive impact on the world. By supporting causes that align with their values, KOLs can build stronger connections with their followers and enhance their reputations as responsible influencers.

5. Augmented Reality (AR) and Virtual Reality (VR) Integration

In 2025, the use of augmented reality (AR) and virtual reality (VR) in social media content creation will become more widespread. These immersive technologies allow KOLs to create interactive and engaging experiences for their followers, taking content creation to the next level.

For example, AR filters on platforms like Instagram and TikTok can be used to create fun, interactive content that engages audiences in real-time. KOLs can also explore VR experiences to create virtual events, behind-the-scenes content, or product showcases. As AR and VR technologies become more accessible, KOLs in Vietnam should experiment with these tools to enhance their content and create innovative experiences for their followers.

6. Long-Form Video and Podcasting for Deep Engagement

While short-form videos remain a dominant trend, long-form content such as YouTube videos and podcasts will also see significant growth in 2025. KOLs in Vietnam should consider expanding their content offerings to include long-form videos or podcast series that provide in-depth discussions, interviews, and storytelling.

Podcasting, in particular, offers KOLs an opportunity to showcase their expertise, interview industry leaders, and engage with their audience in a more intimate setting. This format allows for deeper conversations on topics like personal development, business strategies, or social issues, which can help KOLs establish themselves as thought leaders within their niche.

7. Greater Focus on Mental Health and Well-Being Content

As awareness of mental health and well-being grows in Vietnam and globally, influencers will increasingly be expected to create content that promotes positive mental health practices and self-care. In 2025, KOLs who focus on topics such as stress management, mindfulness, and mental wellness will see increased demand for their content.

Creating content that promotes a balanced lifestyle, offers tips on improving mental health, or highlights the importance of self-care will resonate with audiences, particularly younger followers who are navigating the pressures of modern life. By focusing on well-being, KOLs can position themselves as more than just content creators but as advocates for positive change.

Conclusion

The social media landscape for KOLs in Vietnam in 2025 will be shaped by a blend of short-form videos, influencer-driven e-commerce, and a greater emphasis on sustainability and social responsibility. By staying ahead of trends such as AR/VR integration, long-form video content, and focusing on niche expertise, KOLs can successfully adapt to the evolving digital environment. Additionally, prioritizing mental health and well-being content will help KOLs connect with their audience on a deeper level, fostering long-term engagement and success. By embracing these trends, Vietnamese KOLs will continue to thrive and expand their influence in the rapidly changing world of social media.