Vietnam KOL and the Best Social Media Platforms to Focus on in 2025

As digital marketing continues to evolve, Key Opinion Leaders (KOLs) in Vietnam are emerging as significant players in shaping consumer behavior. With the rapid expansion of social media platforms and changing user preferences, KOLs need to stay ahead of the curve by identifying the best platforms to focus on in 2025. As Vietnam remains one of the fastest-growing digital markets in Southeast Asia, understanding the key social media channels and strategies is essential for KOLs who aim to maximize their reach and influence in the coming years. In this article, we explore the best social media platforms for Vietnam KOLs to focus on in 2025 and the strategies to leverage each platform effectively.

The Rise of KOLs in Vietnam

Vietnam is home to a rapidly growing internet user base, Reports indicating over 70 million internet users and a social media penetration rate of over 70%. The rise of platforms like Facebook, Instagram, TikTok, and YouTube has paved the way for the prominence of KOLs in various industries, including fashion, beauty, tech, and lifestyle. As KOLs continue to build their brands and influence, staying attuned to the latest social media trends is vital to their success.

As we approach 2025, KOLs in Vietnam will face increasing competition and shifting platform dynamics. Therefore, it is crucial to understand where to allocate time and resources to ensure maximum engagement and brand partnerships.

Best Social Media Platforms for Vietnam KOL in 2025

1. TikTok: The Dominant Platform for Engagement

TikTok has rapidly gained popularity in Vietnam, especially among the younger generation. With its short-form video format, TikTok provides KOLs with the opportunity to create viral, engaging content that captures the attention of millions. As TikTok continues to evolve, its powerful algorithm will remain an essential tool for increasing reach and engagement in 2025.

Why focus on TikTok?

• Short-Form Video: The platform’s short-form videos make it ideal for quick, digestible content that has the potential to go viral.

• User-Generated Content: TikTok thrives on user participation, making it a great platform for challenges, trends, and collaborations with fans.

• Influencer Engagement: TikTok is designed to maximize interactions between creators and their audience, allowing for direct communication via comments, likes, and shares.

Strategies for success:

• Participate in viral challenges and trends to boost visibility.

• Collaborate with other TikTok creators to tap into new audiences.

• Use TikTok's unique editing features, effects, and sounds to create captivating content.

2. Facebook: Building Community and Brand Loyalty

Despite the rise of newer platforms, Facebook remains a powerful tool for KOLs in Vietnam. With its massive user base, especially in urban areas, Facebook is an excellent platform for building a loyal community and engaging with fans on a deeper level. Facebook’s tools, such as Groups, Pages, and Marketplace, provide various ways for KOLs to engage with their audience and share content.

Why focus on Facebook?

• Diverse Content Formats: From long-form videos and Facebook live streams to stories and posts, Facebook allows KOLs to share a wide variety of content.

• Targeted Advertising: Facebook's advertising platform is one of the most advanced, allowing KOLs to target specific demographics based on location, interests, and behaviors.

• Engagement and Community Building: KOLs can build strong communities through Facebook Groups, fostering deeper connections with their followers.

Strategies for success:

• Host live streaming events to engage directly with followers in real time.

• Create private Facebook Groups for exclusive content or discussions.

• Leverage Facebook Ads to promote partnerships and sponsored content.

3. Instagram: Visual Storytelling and Brand Partnerships

Instagram continues to be a dominant platform for influencers and KOLs in Vietnam, particularly for those in fashion, beauty, and lifestyle niches. The platform's emphasis on high-quality visuals makes it ideal for brand collaborations, product promotions, and personal branding.

Why focus on Instagram?

• Visual Appeal: Instagram’s focus on imagery allows KOLs to showcase products, services, and personal moments through aesthetically pleasing photos and videos.

• Instagram Stories and Reels: These features have become essential for KOLs to engage with their followers through short-lived, behind-the-scenes content, and spontaneous updates.

• Collaborations: Instagram is the go-to platform for brand collaborations and sponsored posts, offering influencers a direct way to monetize their content.

Strategies for success:

• Post high-quality images and videos that align with your personal brand.

• Use Instagram Stories to offer followers exclusive content and insights into your life.

• Leverage Instagram Reels for the best short video that is engaging and capture attention.

4. YouTube: Long-Form Content and Monetization Opportunities

YouTube remains one of the most significant platforms for long-form content creation. In 2025, KOLs in Vietnam should continue focusing on YouTube to develop in-depth content, such as vlogs, tutorials, and product reviews. The platform offers ample opportunities for monetization through ads, memberships, and brand partnerships.

Why focus on YouTube?

• Monetization Opportunities: YouTube offers multiple monetization options, including ad revenue, super chats during live streams, and paid memberships.

• Searchable Content: Videos on YouTube are searchable and can remain relevant for years, providing long-term exposure.

• High Engagement: YouTube allows for long-form storytelling, which can foster stronger connections with viewers.

Strategies for success:

• Focus on creating high-quality, evergreen content that adds value to your audience.

• Monetize through YouTube Ads and affiliate links in video descriptions.

• Engage with your audience through comments, Q&A sessions, and live streams.

5. LinkedIn: Professional Branding and Thought Leadership

While LinkedIn is traditionally a professional networking site, it’s becoming increasingly important for KOLs in Vietnam, particularly those in the business, tech, and entrepreneurial sectors. LinkedIn is the perfect platform for establishing thought leadership, building professional connections, and sharing content related to industry trends, career advice, and personal growth.

Why focus on LinkedIn?

• Professional Audience: LinkedIn is a great platform for KOLs in professional niches to connect with business leaders, brands, and industry professionals.

• Content for Industry Leadership: KOLs can share their insights, industry trends, and thought leadership through articles, videos, and posts.

• Networking Opportunities: LinkedIn provides an excellent opportunity for KOLs to network with brands, professionals, and potential collaborators.

Strategies for success:

• Share industry-related insights and professional content to establish credibility.

• Engage with business professionals and brands through thoughtful comments and posts.

• Create video content discussing industry trends or offering career advice.

Conclusion

For KOLs in Vietnam, 2025 will bring exciting opportunities and challenges in the ever-evolving social media landscape. TikTok, Facebook, Instagram, YouTube, and LinkedIn will continue to be the top platforms to focus on, each offering unique ways to engage with audiences and monetize content. By understanding the strengths of each platform and adapting content strategies accordingly, KOLs can enhance their reach, build stronger communities, and maximize their revenue potential. Staying ahead of the trends and embracing new features and formats will be key to success for Vietnamese influencers in 2025.